Islamic marketing ethics and its application in Islamic Banking industry

Abstract

The term Islamic marketing has gained a lot of attraction in recent days among the Shariah scholars and financial marketing experts. A lot of research papers and journal articles have been published in magazines and newspapers which in fact created a massive awareness among the people on this topic. This particular sector of Islamic marketing has now become a great area for research and project works. Even though after all these publications related to Islamic marketing, there is no well formulated rules and regulations for governing marketing principles and process on the light of Shariah. In order to fulfill this gap, this paper on Islamic marketing will discuss all core components of marketing in both conventional and Islamic system. Further it explains the concept of Islamic advertising under the sub topic promotion. Every topic have been well analyzed through the lens of Shariah with reference from its authentic sources. All the topics have inter-related in order to give continuation flow for the readers.