The impact of social media on the academic performance of the undergraduates of SEUSL.

Abstract

This research paper examines the impact of social media on the academic performance of the undergraduates of SEUSL. Population of this study comprised 60 first year male and female students from the faculty of Islamic studies and Arabic Languages(FIA) of SEUSL. The total population was selected through random sampling and a mixed method approach was used to conduct this research. Social media is a popular tool for communication among undergraduates of SEUSL. However, excessive social media usage can raise questions whether academic performance is affected. This research explores this question by conducting a questionnaire survey and focused group interview on undergraduates of SEUSL in regard to the impact of social media usage on the academic performance. The questionnaire was used to explore which social media network is the most popular among the undergraduates of SEUSL. Moreover, what students’ perception on their social media usage and factors besides social media usage which negatively and positively affect academic performance.