Information seeking behavior of undergraduates of Sri Lanka in digital/ online environment

Abstract

Undergraduates have to get-up to date, quickly and accurate information mixing with digital/online tools to fulfill their information gap. The aim of this research was to find which factors affect to undergraduate online/digital information seeking behavior of Sri Lanka. The study is compiled with data gathered from questionnaires of 150 undergraduate from three Universities. Research mainly, focused on the models of Information seeking behavior and technology acceptance. Ease of use of technology, Usefulness of technology, Information need and information use were considered as independent variable and all of them are positively correlated and are identified as significant with the behavior of online information seeking. The relationship between Information need and information seeking behavior on digital/online environment shows the highest positive correlation coefficient. Undergraduates seek more information on line information on digital/ online environment. Therefore, traditional universities should provide more online facilities for undergraduates to improve their knowledge and skills.