Descriptive analysis of paddy farmers’ information needs

Abstract

The paddy farmers are struggling to obtain accurate and reliable information on time. The study was designed to describe and evaluate the information needs of the paddy farmers. Data were collected from sample of 110 farmers in Ampara district of Sri Lanka. The farmers seek information on, seed paddy selection, water, weed, pest, disease and fertilizer management, harvesting and marketing. A single farmer is identified as none information seeker and a farmer needs information on at least six mentioned practices. Demographic characteristics highly influence the paddy farmers’ information needs