An analytical paper on privacy issues of consumers in unsolicited marketing campaign

Abstract

E-commerce privacy being vital issue that has been resulting in negative or adverse effects on the additional development and growth of e-commerce. With the speedy growth and use of Ecommerce, privacy has become associate degree in progress and increasing concern for the users, providers, applied scientist still because the policy manufacturers. whereas it's tough to finish a dealing in e-commerce by a user while not providing personal data, protective that data from proliferating is another tough issue for the suppliers, applied scientist and also the policy manufacturers. Psychologically, users’ of e-commerce are unwilling to produce personal data or perhaps to browse on-line if they believe their privacy isn't protected. As luck would have it, there are technologies still as policies are in impact, still as are in development stages to assist shield privacy at current and in future. TRUSTe, BBBonline and WebTrust are a number of the businesses providing services for standardized privacy protection technology and policy. However, there's a necessity to grasp a lot of concerning the privacy problems so as to make usable and effective mechanisms for those firms and different privacy protection technologies and policies. This paper presents previous, existing and future privacy problems and their solutions in respect privacy concern in unsolicited marketing campaign.