Building entrepreneurial emotions on start-up process behavior: results from B-school students

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Faculty of Management and Commerce, South Eastern University of Sri Lanka, University Park, Oluvil # 32360. Sri Lanka.

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Aim: The paper purpose is to assess the impact of Entrepreneurial Emotions on the Start-Up Process Behavior among B-School Students. Data Sources: The study exercised primary and secondary data to attain the framed objectives of the study. The primary data is obtained from the B-School students in Chennai city. The secondary information is a literature survey and conceptual theory of the positive emotions, negative emotions, and start-up process behavior; it has been collected from the earlier research publications related to the mentioned areas. Sampling: The samples are drawn from the B-School students in Chennai city. Overall, 400 questionnaires were issued, out of which 351 questionnaires were appropriately filled and returned by the B-School students. The filled questionnaires were scrutinized finalized for the final study. The sample size of the study is 351. The study adopted a simple stratified random sampling technique. Findings: The study found that positive emotions towards entrepreneurship could promote a B-School student to take imminent actions in beginning a business. Also, the study originated that the negative emotions in starting a business, the lower the student behave towards starting a business Implications: The study's outcome is helpful to the B-School students who want to become entrepreneurs. They are allotting more time and effort to obtain possible business start-up possibilities. The study can be related to people who can use expected emotions efficiently, who are more likely to hold the self-belief that they can precede entrepreneurs.

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11th Annual International Research Conference 2022 on “The Economic Calamity: Accost the Challenges and Resilience Through Business Innovation” on March 7th 2023. South Eastern University of Sri Lanka, University Park, Oluvil, Sri Lanka. pp. 44-45.

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