A comparative study of traditional shopping and online shopping: special reference to Dharga town

Abstract

The invention of internet has caused a massive turning on traditional way of purchasing. Nowadays online shopping is growing rapidly and the number of internet users also increasing. Even though, most of the consumers are using traditional shopping. This study examines the comparison between traditional shopping and online shopping special reference to Dharga Town. Accordingly, 188 samples were selected by snowball sampling technique for this study and primary data for this study was collected through questionnaire from the persons who involve in both traditional and online shopping. The data was analyzed descriptively using SPSS software and also arithmetic mean model and graphs were used in this study. According to the research conclusion, online shopping is more convenient than traditional shopping, online shopping has more opportunities to compare prices of goods than traditional shopping and traditional shopping is safer than since there is a risk of online fraud and security issues like hacking in online shopping were identified as main differences between traditional and online shopping. As well as there is price differentiation between these shopping methods and online shopping has best price for the goods than traditional shopping. Therefore, this study suggests that traditional shopping should increases the shopping convenience. At the same time online shopping should give returning facilities and should ensure security.