Impact of tourist satisfaction on their revisit’s: with special reference to wellness tourism destination sites in Sri Lanka

Abstract

Wellness as a lifestyle mentions to special state of health incorporating the harmony of body, mind and spirit. The main objective of this study is to evaluate the impact of tourist’s satisfaction on their revisit in the wellness tourism industry. To measure the satisfaction of wellness tourist Service quality was defined by Parasuraman, Zeithaml e Berry (1985) through the SERVQUAL scale with five dimensions: tangibility, reliability, responsiveness, assurance, and empathy. The evidence from this study suggests that majority of male travel to Sri Lanka for wellness tourism also majority of people were adult. Many respondents were with secondary education level and monthly income between US$ 1500-2000 also expenditure per day were between US$100-150. Majority respondenst were taken information about the destination through internet and many respodents were visit without kids. respondents were visit this destination manily between 5-10 times for th medical treetmentand and they were staying between four to six weeks in the destinations. According to survey can identify majority of people visit to Sri Lanka more than one time. Every respondent were satisfied with the wellness tourism services in Sri Lanka. Study found tourist satisfaction has direct positive and significant influence on their intention to revisit. According to the regression there is a significant relationship between satisfaction and the revisit. Correlation between satisfaction and the revisit is also greater than 0.5 which further supports the existence of significant relationship between satisfaction and revisit. Thus, there is a significant impact on revisit by satisfaction.