Factors affecting consumer conformity behavior in virtual communities; with special reference to generation “Y” in Sri Lanka

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dc.contributor.authorPiumali, P.L.W.G.S.D.
dc.contributor.authorRathnayake, D.T.
dc.date.accessioned2017-12-14T07:05:01Z
dc.date.available2017-12-14T07:05:01Z
dc.date.issued2017-11-15
dc.identifier.citation6th Annual International Research Conference - 2017, on “Optimizing enterprise through research excellence: technological change and innovation", p. 61.en_US
dc.identifier.issn2536-8869
dc.identifier.urihttp://ir.lib.seu.ac.lk/handle/123456789/2876
dc.language.isoen_USen_US
dc.publisherFaculty of Management and Commerce, South Eastern University of Sri Lankaen_US
dc.subjectVirtual communitiesen_US
dc.subjectConsumer behaviouren_US
dc.subjectElectronic commerceen_US
dc.titleFactors affecting consumer conformity behavior in virtual communities; with special reference to generation “Y” in Sri Lankaen_US
dc.typeArticleen_US

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6th Annual International Research Conference - 2017