Investigating the factors that influence brand choice of hair dye with special reference to Western province in Sri Lanka

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dc.contributor.authorLakshika, V.G. Pavani
dc.contributor.authorMalkanthie, Asoka
dc.date.accessioned2017-12-14T07:04:38Z
dc.date.available2017-12-14T07:04:38Z
dc.date.issued2017-11-15
dc.identifier.citation6th Annual International Research Conference - 2017, on “Optimizing enterprise through research excellence: technological change and innovation", p. 62.en_US
dc.identifier.issn2536-8869
dc.identifier.urihttp://ir.lib.seu.ac.lk/handle/123456789/2875
dc.language.isoen_USen_US
dc.publisherFaculty of Management and Commerce, South Eastern University of Sri Lankaen_US
dc.subjectBrand choiceen_US
dc.subjectHair dyeen_US
dc.subjectBrand imageen_US
dc.subjectPriceen_US
dc.subjectQualityen_US
dc.subjectFriends and familyen_US
dc.subjectFeatures and promotionen_US
dc.titleInvestigating the factors that influence brand choice of hair dye with special reference to Western province in Sri Lankaen_US
dc.typeArticleen_US

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6th Annual International Research Conference - 2017