The role of advertisements in sustainable consumption to minimize environmental harms : a critical analysis under Sri Lankan legal framework

Abstract

Encouraging and promoting sustainable consumption among consumers will be an integral part of the green economy to safeguard today for future. This concept has been becoming very popular in many countries in the recent past as a method of promoting environmental management. However, present field study reveals that this idea has not beenreached to the consumers of Sri Lanka effectively. Therefore, the objective of this paper is to analyze how sustainable consumption could minimize environmental impacts and how this idea could be taken to the consumers effectively through advertisements