Mathematical modelling of Boston Consultant Group Growth (BCGG) matrix in handloom products of weaving industry of Maruthamunai

Abstract

Weaving companies such as RHL, JAFW, JARW and NAJW companies sell six brands of sarongs such as padayappa, white, full colour, light colour, multi colour and groom line. Objectives of this study are to know market share of selected weaving companies of Maruthamunai and to derive a mathematical model for weaving industry using market share. This is a case study of four weaving companies. Secondary data were collected from owners of these companies during 2012 &2013. Results indicated that RHL, JAFW, JARW and NAJWC companies have 40.45 %, 30.00%, 19.74 % and 9.50 % as their market share. Results revealed that for Log log model, R square and adjusted R square are 92.2% and 88.2% respectively. While benchmarking with Linear log model, MAPE, MAD and MSD of Log log model are lower. So, Log log model is selected. It is also concluded that it is possible to derive a mathematical model for weaving industry using market share.