Study on the extent of the factors affecting the selection of Banks by Ccustomers with special reference to Batticaloa District

Abstract

Customers are the source of earnings and have become an important decision tool to attract customers for their businesses. There are state and private banks in Batticaloa District. They use different types of techniques and methods to provide services. This research has attempted to find out the degree of influence of factors in selecting the particular banks. Availability of technological aspects, the style of servicing, the service system, assurance, service structure, reliability and courtesy are influencing with differing degrees.