Digital transformation: an overview of opportunities for entrepreneurs

Abstract

In recent times, businesses have adopted innovative digital technologies to improve their growth and development and also stay competitive in the market. In this paper, various opportunities are highlighted those help entrepreneurs work smoothly by using new technology. Moreover, digitalization is in trend and is adopted by a majority of working professionals. The researchers focused on entrepreneurs as their target population and reached 496 respondents to know their viewpoints and experiences. The primary data was collected through a structured questionnaire. Analysis was done using the statistical software SPSS and frequency, percent, and Chi-square values were collected to deeply observe the responses of entrepreneurs. The researcher found that the majority of the respondents are using the latest technology in their entrepreneurial work because are very well aware of the opportunities of digitalization.