Rice marketing : lesson and driver for Sri Lankan producers

Abstract

The major objective of this research is to study rice marketing environment and suggest mechanisms for marketing Sri Lankan rice locally and internationally. Secondary data collected from various authenticated sources has been used for the study. A qualitative study also was carried out among farmers. Sri Lanka achieved self sufficiency in rice production and it has surplus of rice. While increasing production and export of rice in international market, Sri Lanka has to find a way to market excess production of paddy. As an ultimate way of making farmers more profitable Sri Lanka has to enter into foreign markets and market rice products in Sri Lanka. For that, farmers and millers have to obtain assistance from the government in order to produce rice varieties and rice products which have growing demand locally and globally