Social and demographic features of tourist who visit Nuwaraeliya destination

Abstract

Nuwara Eliya is one of the Sri Lanka’s hill City. That attracts most number of tourists. Its climate is considered one of the best climates in the world ranking third only to Switzerland’s and California’s. The town plays a major role to attract and promote the Sri Lankan tourism industry. The main objective of this study is to identify the social and demographic features of tourists who visit Nuwara Eliya Destination. Interviewer administered questionnaire was mainly used to collect data from 100 respondents. By means of graphs, charts and grid, data has been depicted. Results reveal that most of the tourists who arrived in Nuwara Eliya are Europeans (64%). It seems that Female tourists have a remarkable tendency to visit Nuwara eliya than men. According to the study most of the participants are young (45%) and 92% are educated. Rate of the participants belong to the middle and upper income group and 55% are unmarried.